When you are connecting with your audience and building a solid foundation, your brilliant content, persistent call to action and your brilliant loading time take a back seat. If there is no trust between your customers and your website, they will leave and never return.
This is highly apparent in the b2b sector, in which the customer has to trust you enough to engage with your service or product after thinking things over. B2B buyers will only form a relationship with you if they convinced that you have the best intentions for them as time goes on.
People are on edge whenever there is marketing or sales involved since there are many exploitative ways salespeople might pressurize you to invest in a product or service you later regret.
So on guard, it is. Studies show that a mere 3% of people find marketers and salespeople trustworthy when in contrast, half of the population easily trust doctors and other such professionals without hesitation. Moreover, even the cafe server commands more trust than marketers do. So we lumped in with the same amount of distrust that politicians garner. That is why reputation plays a big role in building trust.
1. Reputation
There are many people who respond to different things. For example, the older generation will trust brands that claim to have several decades of experience shaping their product or service, along with the thousands of people they have helped.
The younger generation, on the other hand, will engage more with brands that they come across on social media and that have a huge following. They might also be impressed by the awards you earned. Hence, it is crucial to know who your customers are.
In this way, you’ll be able to cater to your demographic better by finding out what they like and if your brand can deliver. You should not be afraid of highlighting your assets. If you have huge experience, use it to sell your product by displaying that information on your website, front, and centre. If you have a great social media following, highlight that as well.
2. Ensure Website Is HTTPS Secure
Making your website HTTPS secure will communicate with your audience that your website is safe and trustworthy. If you’re not sure how to check if a brand or website is HTTPS secure, go to your favorite brand’s website and see the space next to the URL address in the page’s top left-hand corner. You’ll be able to find a green padlock displayed there which indicates that this website is HTTPS secure. Ensuring your audience and the safety of your website is one of the best and vital ways to gain their trust for the long term. Move to Host.co.in to secure your business website and keep customer data safe with an SSL certificate Plans.
3. Brand Humanization Elements like an attractive “About Us” Page
Once your group of customers who are interested in your products or services, it will gather interest from other people regarding your brand and what you have to offer. Basically, they want a better idea of who they are dealing with. One of the best ways of dealing with this is to make an “about us” page that provides your customers a peek into who you are as a brand. It could include a small summary of your history, the kind of products that you offer, and the values that form the foundation of your company.
It is also beneficial to add any awards you might have achieved or any higher accomplishments that could problem give customers a glimpse of your potential. You could also introduce your team along with pictures and a brief introduction to put a face to your brand. The tone is vital as well. You need to keep in mind which industry you belong to. Since people need to trust and know your business to choose to do business with you, they will more often trust a person than a huge faceless brand. Put the people that make your company at the forefront of your brand.
4. Testimonials
Customers build trust in a brand through the reviews they receive from their friends, colleges or family. Testimonials gain credibility when written by a real person. When you put a name or voice to a testimonial, it highlights a person that your customers can identify with and trust. These testimonials are displayed on your website along with other social media websites or emails, which help build a powerful foundation to build trust with your customers.
There are several tools such as the comment section of rating scales that help customers let you know of their opinions. Real reviews help potential clients get a fair idea of the experience that expected from your product or service, which helps them make their decision. Testimonials can cost conversation rates as they establish user satisfaction.
5. Media Mentions
One way to get several customers to view your product is by getting it on media publications, plus it is the best way to launch. It also gives your product or service some weightage being displayed on prominent media outlets. It is a simple straightforward way of fighting out the publications that are mentioning your brand and then using your landing page to display logos that provide a link to hear write-ups.
6. Include Your Phone Number and Address
You need to communicate to your audience that you are accessible. The most important way you can accomplish this is by adding your address as well as a phone number to your website. It will help you perform better on local search results and help your customers have now trust in your business. When websites merely offer email addresses and contact forms, customers may question why it is so difficult to get in contact with them. They might assume you are trying to hide your identity so that you won’t be available to answer in case your product turns out to be faulty.
Displaying your address alongside a map and phone number on your website will increase the chances of a customer contacting you, which in turn makes sales a great possibility. It is better if a number is displayed on every page on your website.
7. Aim for Zero Usability Issues
Trustworthy websites have very few or no usability problems. They perform well and load without delay. They’re also extremely responsive and keep in mind the different devices customers will access their website on, too then resize their website accordingly. This makes navigation easier. However, websites that do not care about usability will not pay Google mobile-friendly tests, have excessive pop-ups, are incredibly slow to load, including broken links and bad structure, among other things.
You need to keep a tab on any usability issues by doing regular reviews of your website. In case you’re not sure how to do so, you can observe how your competitors are doing. See their actions to check what works, what doesn’t, and what done differently. You could also audit your website if you need added assistance.
8. Use authentic images
Photos that are genetic or from stock are painfully common and overused. You of course use these stock photos which properly curated for certain purposes, it beneficial for your website if you choose photos that are taken by you or your team organically. It is extremely costly to get stock photos. If you really invested in making your website a success by making it aesthetically pleasing, you might want to get a professional photographer on board to take pictures of products and for your staff. This will help better the quality of images on your website and bring in more customers as they will be able to sense your authenticity.
You can also choose from the hordes of stock photos if you do not have the budget for a personal photographer or time to take them yourself. While they not be personalized, they will still provide a good aesthetic to your content.
9. Social Media Following
Several brands implement widgets of social media apps such as Twitter or Instagram on their homepage to highlight the number of followers they have. It communicates your credibility to your audience as it portrays that other people trust and like them. You can also display the number of likes you have right next to your website logo. It shows how useless your website is. Restaurants showcase the number of likes to show how many people are served well by them. When people choose to eat at restaurants they are likely to choose one that is more likes and highly recommended.
10. Privacy Policy
Identity theft highly common in today’s day and age which leads to your information being leaked. It is crucial that you can assure your customers that their information will remain safe and private when they choose to engage with your business. It easily done by implementing a strict privacy policy and displaying it along with the contact and about us page, or in the sidebar. Privacy policies put out a small statement showing that private information such as credit information, customer name, financial records, address, etc. will be kept safe.
Ensuring proper will help keep their mind from worrying about getting customers to actually invest in your products and services. Ensure that you keep your word and do not lead any information that entrusted with.
Conclusion
Building trust in your brand is integral to its success. If you want you can take the help of cheap web hosting in India. Along with this, you can implement the tips mentioned above that will help pave a smooth path to forming a foundation of trust between your brand and your customers.
Read Also: Why are Business Reviews Important