Several essential services are provided by the home improvement services to landlords and homeowners like kitchen and bathroom installation as well as gardening and building. It also includes window replacement, decorating, design, flooring installation, and much more. The demand results in high competition, from local companies as well as national chains that are expanding their retail services by including DIY installation and design. Due to the way customers have moved to shop online, local suppliers must have a website. Here are additional benefits of having a website for your home improvements service.
Convenience online
Every individual browsing for a home improvement service hopes to find an easy way to do it. Online shopping being the most convenient way, they will start there. Even if you have an ad out in the classifieds or local directories, the customer is still unable to obtain complete information about your business. Your website is the best promotion of your service, and it lends credibility to your business. The customers will expect you to have a website.
To begin with, having a website means it is easier for new customers to find you because you’ll rank higher in search results. They will then end up on your website where accessing all the information can help them decide on whether your company is right for the project. It is very hard to find all the information in one place without a website, which could result in the customer going to your competitor that does provide information upfront.
An online showroom
There is a lot of visualization when it comes to home improvement projects. The customer wants to be able to see the final product as well as the quality of installation work your service can perform. They need to go through your portfolio before they even contact you.
A portfolio gives your customers a clear idea of your style and if you provide products like bathrooms and kitchens and various other items. It shows the level of services you have to offer and the quality your items adhere to. This helps generate leads with customers and propels them to stop by your physical showroom.
Offer other online services
A website in the modern world goes much further than just giving you an idea about its services and products. A wide range of add-ons and web tools make your customer experience exceptional. Measurement tools, price calculators, a virtual show of your former work and design, can all be done quite easily and efficiently on your website. Augmented virtual reality tools are a huge component of creating designs to help customers visualize the end product.
Online booking is another feature that customers look for to deliver products or visit homes. Even online payment is a huge help along with having access to an account where they can easily log in to view the progress of their project.
A modern website will help you achieve all of these objectives. The best part is their 24/7 availability, even when your showroom is physically closed. So the customer has access to everything they need at anytime, anywhere.
Factoring these elements and accommodating them into your website can give you a competitive edge in the home improvement market as 82% of customers are ready to shell out more money for a better experience.
Build your company’s reputation
Your company’s reputation in the market makes a distinct difference in purchasing decisions. Customers perform their due diligence before selecting a service. The days of taking a company’s marketing at face value are long gone. They now double-check by taking into account the reviews and recommendations on various platforms including social media.
You’re just as good as the sum of your projects. The reviews and recommendations of every one of your customers are going to play a part in the decision making of your potential customers. Several companies receive amazing feedback, but they are not apt at using it to their full advantage. While these reviews can be found on various social media platforms, linking and displaying them on your website can greatly influence customers to sign up for your service.
Display your best reviews by highlighting them on your website and setting up a link to the original sites that portray these reviews in detail. This can help lay your customer’s minds to rest and ensure them about the standard and reliability of your company and its work.
Dispelling myths about websites
Most business owners that opt-out from having a website do so because of the cost incurred in setting up and running it, along with the misunderstanding that high levels of technical skills are required to run a website. This, fortunately, is untrue.
It merely takes £10 – £20 per year to register the business domain for your business. Web hosting services can be extremely affordable, and most of the websites use free software. WordPress is the perfect example of software built for individuals with limited computer skills. cPanel hosting plans also offer budget friendly services. With today’s technology and software, setting up a professional website is akin to putting together a PowerPoint presentation.
- Conclusion
The home improvement service market is aided by digital technology to a great extent. A website is the backbone of services that aim to make their mark in this highly competitive sector and stay relevant. Since it is neither an expensive nor a highly technological endeavor, hopefully, you will consider setting up a website for your home improvement services.