SEO campaigning for a site is taken as very easy steps, and in that process we commit some mistakes. Such mistakes can be easily avoided . Please take care that there should be no instance where you say Oops!!.You should take a very keen look at the mistakes which are given below:
Targeting the wrong keywords:
Many times the SEO programmers focus on the wrong key words. When you think of targeting keywords make sure you choose right keywords for it. You should try to think the keywords from the users perspective, a keyword for you cannot be a keyword for the User. If you go for the wrong keyword it will definitely waste your time. Wrong key words in turn can take a wrong customers to you, which is harmful to your business. The best way is to use the Keyword suggestion tool for your help.
No Keywords in the Content:
You right hundreds of lines for any topic or your web content might be very long but if your content does not contain the occurrence of the keyword it is of no use. It will not bring any traffic to your site, Blog or webpage. Also having a good quality content on the site is very useful or you can take it as a compulsion. If a user comes to your site and reads some of the content which he/she finds irrelevant he/she will go off. Whenever you find the right keyword use it straight away, it is the right keywords and the content ultimately which makes your product to be sol out. If you want to highlight some of the keywords that will be great.
Importance of tags:
Don’t take tags for granted. Same keyword can be put in the tags. Tags are very important aspects when the search is concerned from the search engine point of view. If search engine find no tags in the website they will just pass on. So not outing the right keywords in the tags can be a big mistakes.
Some important points about tags
The Title Tag is the most important tag, try to put the most of the keywords here.
Then the Header Tag.
Images are not read on search engines, try to put the required rich description about the graphic.
And the order of the importance the Meta tags are the considered. You dont have to concentrate more on this.
Good Focus necessary on the Design:
When you upload a website and that too if it is for some kind of sale, please make sure the website should be attractive to retain the customer. Flash is a good option, however it is not indexed at the best by the search engines. You have to rank good then you have to give the website the best design with the functionality.
SEO is a recursive process and needs to be done continuously. The search engines algorithms keep on changing, the keywords used by the users differ on the country wise and many other things. People tend to relax when they acquire a good PR. This is one of the mistakes in SEO campaign.
So to be on the top you have to regularly do the SEO maintenance.