How Web Hosting Can Impact Your SEO Rankings

By | July 15, 2021

Businesses have transitioned to online platforms with the boom in digitalisation touching almost every industry in existence. The ranking system has caught every business attention. Everybody wants to be ranked at the top. The competition is so tough that websites falling on the second page are also immune to receiving any traffic. Hence businesses invest lots of resources into ranking as high as possible through the search engine optimization system.

Several elements make a difference in your website’s SEO. Putting the practices mentioned below in your business strategies will help you boost your SEO ranking. Websites that have rapid speed and are reliable score higher on search engines.

The common element that helps increase the security, reliability, speed along other things is the web hosting provider you choose who is incredibly important.

Let’s take a look at what makes a good web hosting provider the key to your website taking higher on the SEO.

If you pick a cheap web hosting service in India, you might receive slow speed for your website and your visitors will find their website lagging while losing. A slow website could also receive a penalty from search engines which could severely affect your SEO ranking. Google considers your loading time as one of the most important elements while deciding which websites rank higher.

1. Website speed

If you pick a cheap web hosting service in India, you might receive slow speed for your website and your visitors will find their website lagging while losing. A slow website could also receive a penalty from search engines which could severely affect your SEO ranking. Google considers your loading time as one of the most important elements while deciding which websites rank higher.

Source: digitrustally

The best web hosting services in India will avoid overburdening a single server with too many websites. Limiting the number of websites or servers will help you in boosting the pace of your website. Page optimization also helps speed your website up. Getting rid of redundant scripts, third-party widgets, and making images smaller can help as well. 

2. Uptime and Downtime

Downtime is when your website is imperative and customers along with search engines cannot access it due to server issues by the web host. Search engines have something called sports that visit your website on a scheduled basis. If your customer puts on the keyword that should ideally send him to your website, but unfortunately can’t fit to downtime, the spiders keep a track of this inaccessibility and then end up directing that traffic to the next best website.

In case this happens many times, search engines will tag your website for its unreliability and your SEO ranking will suffer irreparable damage because search engines won’t rank your website first and make the visitors question the reliability of the search engine itself.  Downtime will happen eventually, but you need to avoid it as much as possible.

Hence, it is important that you know the downtime troubles that your web host faces and how they could affect your own website.

3. Location

Along with all the other elements, drag engines also take into consideration where your website is located while deciding its ranking in the area. For example, if the customer is searching from India, India-based sites will rank higher by the search engines.

The search engines use a variety of factors to determine where the website is located, which includes your website’s IP address. Your IP address is related to your server’s location. Hence servers and customers based in the same location will lead your website to rank higher when visitors look for your keyword.

On the other hand, your website can still reach lower in search engine rankings in case customers look for those similar keywords in different locations.
Your website will still rank high on one location if the servers themselves are located elsewhere, is just a bit difficult to accomplish and why to make it harder for yourself when such things can be avoided.

5. Security

The speed and reliability of the website are of utmost importance in ranking well on search engines. However, along with that security is also a huge factor that has a huge impact on your website’s SEO. Websites that are focused on safety are given a higher ranking by Google as well as all of the other search engines. SSL certificate verified websites are also taken into consideration by Google as a vital element to rank your SEO.

Source: advids

The safety of your website is based hugely on the security factors that your web hosting service provider implements. You should choose a web hosting provider after thoroughly researching its security policies and features plus its previous record. Ideally, you should receive security updates that are updated according to the market standards. Your SEO ranking could get a huge hit if your website gets hacked and is then blacklisted by search engines.

Conclusion

You are courting disaster if an unsecure or cheap web hosting service hosts your website and the points listed above are a clear indication of the impending doom. Pick an optimum web host especially if you’re opting for shared hosting. End up with downtime, bad SEO ranking or an ultimate website crash if you do not opt for a good web hosting service.