Domain Extensions – A factor towards Search Engine Optimization

By | August 16, 2012

 

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Choosing the right domain extension is a factor you should take into consideration from the point of view of Search Engine Optimization. If your website is primarily targeted at the India market or primarily traffic from India, it is important you ensure that you take into account the importance of having good rankings on Google India. If you search for the same terms on Google India and Google US, you will see similar but different search results for many search terms, because Google’s algorithm wants to provide the most relevant results to users of both countries and so the question is, surely Google must have an algorithm that takes into account what can be considered as “local” search results?

There are a few core aspects that will affect how high your listings are with regards to what we’ll call “local” and “relevant” search results – i.e. the differences between search results in Google India and Google US for the same search terms. One primary aspect is where your website is hosted.

India Web Hosting.

Having web hosting in your own country is an important attribute of Search Engine Optimization, because Google’s algorithm takes this into account when providing relevant search results for Google users in India. If you want to make sure  Google takes extra consideration to your website from a search ranking perspective, make sure you have your website hosted in India. At Host.co.in, our web hosting services are housed in our our datacenter in Nashik, India.

Domain name extension.

You also need to take into consideration the domain name extension. Who would primarily register a .in domain name? Indian companies and individuals, which is why this would also be a factor Google takes into consideration for more relevant search results on Google India. So whichever country your primarily traffic will come from, make sure you get web hosting in that country and a domain extension specific to that country – such as .in for India, .co.uk for UK and so forth.