In recent years, we have seen content marketing shifting to video streaming. The businesses are popularly using video streaming to give out the maximum information in the minimum amount of time. The end of 2019 highly predicts it, 80% of internet traffic will come from videos. In other words, video marketing will take the internet by storm. Also, Video on demand traffic will double by the end of 2019. The rise of YouTube in 2005 turned out to be the blessing for marketers and businesses. Today, YouTube is considered to be the library of video content. All the stars right from singers to fashionistas are born on YouTube.
As digital marketing rises, we see video content to be most favoured. Videos are viewed and shared not only on YouTube but, also on Facebook and Instagram. A Global report says, 100 million hours of videos consumed on Facebook per day. Video marketing is an excellent platform for businesses to connect emotionally and appeal to the requirements of the audiences authentically. Also, it allows the audiences to interact with the brands using reactions and comments in real time. This increases brand engagement.
An expert quotes, “In the world of digitisation, it’s important to remember your competitor is only one mouse click away.” In other words, changing with technological trends is vital for organisations to stay in the competition.
Since video marketing is an emerging trend, let’s check the reasons to include it in 2019 marketing budget.
1. Boosts Conversions and Sales
Businesses using videos in their marketing strategy are likely to convert more customers. According to recent stats, 70% of marketing professionals report video conversion rates to outperform other marketing content. In addition, uploading the product video on the landing page increases conversions by 80%.
A report says, 74% of people bought the product after watching an explainer- video. Also, animated explainer product videos are likely to increase conversion rates by 20%. Since the brain better remembers the audio-visual elements, videos are likely to affect the business positively.
We have seen images boosting business sales. However, if moving pictures or videos replace the photos, there are more chances of converting viewers to customers. According to stats, replacing an image with a video on a landing page boosts conversions by 12.62%.
2. Greater ROI
According to a survey, 83% of business say video content offers them a good return on investment. Video content is a tedious and costly task, but it pays off the big time. Since 92% of videos are shared on mobile phones, developing a video with a sharable story isn’t hard to sell. However, apart from likes and shares videos show you the broader view of ROI. Across the globe, 52% of marketers consider videos as the type of content with the best ROI.
There are improved and affordable online video editing tools. Besides, smartphones can help you make decent videos. Perfect content with a simple video may generate a high ROI.
3. Video Builds Trust
Video content marketing helps to build trust and long-term relations. If your video contains product information that interests customers, they will come back to you. 90% of people say video helps in making a purchasing decision. Video content is more likely to engage the audience and ignite emotions. Today, YouTubers have become the most influential personalities to help your brand connect the audience quickly.
Video ads can foster trust as well. A survey says 36% of people trust online video advertising. An expert says, effective video marketing attracts the customers, and they are more likely to commit to your product or service.
4. Video Encourages Social Likes and Shares
Video helps to improve brand visibility as 1200% more shares are generated by videos than text and images combined on social media. YouTube is the second most popular social networking site across the globe. Social media platforms boost video content with improved features. Facebook live videos and Instagram 60 seconder stories have encouraged brands to develop product videos.
82% of people across the globe like to watch video content on Twitter. Also, 85% of Facebook videos are watched without sound.
5. Video Engagement
In this super busy world, people don’t have time to read long product descriptions and find videos to be super easy to consume. The modern customer believes in viewing the product in action. Video preference is the driving force to consider video content in the marketing budget.
Videos engage buyers and help the businesses to capture a wide audience. A powerful video targeting both the eyes and ears of a potential client is likely to have more engagement.
6. Google Ranking
Including videos enables you to increase the time spent by visitors on your website. More extended exposure signals the search engines that the content is good. According to a survey, if the site has video embedded, it is 53 times more likely to rank first on Google. Also, Google now owns YouTube, and there has been a significant increase in videos affecting your search engine rank.
Optimising YouTube videos for SEO with impressive titles and descriptions gives potential customers a way to take the next step.
7. Appeals to Mobile Users
Mobile phones and videos go hand in hand. The consumption of mobile videos continues its upward surge, with no signs of slowing down in the near future. According to the analytics, mobile makes up 40% of global watch time on YouTube. Besides, YouTube reports every year mobile video consumption rises by 100%. Since the smartphone users are increasing, your YouTube audience on phones is getting bigger and bigger each day.
Mobile video time is expected to rise with increasing sales of smartphones and user base expansion of Snapchat and Instagram.
Lights, Camera, Action
Video marketing has become more popular among businesses. Customers across the globe are finding video consumption better than text and image consumption. According to a report, 86% of online marketers use video content. It is highly essential to include videos in your marketing budget due to the reasons mentioned above.