Search Engine Optimization (SEO) is the process to increase the volume of traffic to a particular website from different search engines.There are various ways that people can find your website via search engines. Hence, in search engine optimization it becomes crucial to know the different ways of how search engines rank a particular website and display in the search engine result pages (SERP).
Many SEO experts use different ways to optimize website/s inorder to make them appear on the first page of the search engine. While doing so there might be ways that are unnatural or inorganic, whereas some concentrate on organic methods of SEO.
Organic SEO : Organic SEO can be termed as a method that is unpaid and based more on search engine algorithm. In this there are further two types of Organic SEO, namely : White Hat SEO and Black Hat SEO. In White Hat SEO companies use more of content based approach and take care that they do not violate the terms set by search engines to rank a website. Whereas, in Black Hat SEO, companies concentrate on technology driven techniques and more often violate the terms set by search engones ranking algorithm. Bot these techniques do fetch in high volume of traffic, but in the long run, White Hat SEO techniques proves to be beneficial for Organic traffic. It is also termed as Natural SEO. Its sole purpose is to increase the volume of traffic by giving due respect to the search engines terms of service. Organic SEO is a much better method of achieving brand visibility.
Most of the SEO Companies prefer to use organic SEO methods. As a matter of fact, its results are seen after a longtime, but they are long lasting as compared to the other techniques. In this the entire focus is on creating a website with content that is unique and useful for visitors using the relevant keywords and phrases that are used for getting a particular result in the result pages. In this, it is vital that you plan the content properly and words and phrases are placed correctly. The focus is that the visitors reach your website in a more natural way.
There are many SEO Experts offering SEO services.They are dedicated towards increasing the flow of traffic to your website/s in a more natural or Organic way.They analyse the website/s and make the necessary changes to it to suit the ranking algorithm of search engines. There are multiple aspects involved in SEO that are taken care by them. Actually, some basics of SEO can be applied by a person with no knowledge of SEO, simply by following articles and methods available over the Internet.
One must bear in mind that you need to possess an extra bit of Patience if your working on the SEO of your website/s. One must put a consistent effort when working on SEO.
The only drawback of White Hat SEO is that the results show up after a long period of time.