“Alexa, how to make your e-commerce website voice search friendly?”
If you own an e-commerce website and if you are reading this, then at some point you must have asked some variation of that question. Perhaps you are aware that more voice-activated devices are being developed and bought into the market. In fact, a healthy portion of the users with mobile queries utilize voice commands.
The trend is only scaling upwards. Users are increasingly voicing their concerns and questions, and you want to put your company in front of them.
Now, how should you go about it?
To throw some light on this, we have compiled a list of tips and expert-backed observations on voice commands. Continue reading this post for advice on how you can utilize voice searches for your e-commerce website.
Optimize The Inquiries
The vast majority of the voice commands are not in the form of phrases. Rather it’s mostly in form of questions. For instance, a user would most likely ask “Where’s the nearest restaurant?” or “What are the best coffee shops in New York?” rather than saying “cafe shops in New York”.
What you need to do is boost and enrich your website according to the voice searches. Structure your content, blogs, and knowledge bases. FAQs, and so on, in a manner that answers the questions of your target audience rather than just considering a few phrases or keywords.
Pay attention to “prompt words” for voice searches and integrate them into you’re the content of your site for the best results. “What,” “Where,” “How,” and “best” are examples of prompt words. Not only will this improve your ranking for voice command queries. But it will also enhance your chances of landing a featured snippet spot.
Aim for the top spot (featured snippets)
In a voice-dominated world, acquiring the position zero spot on the search engine page will be the name of the game. Snippets are an important component of voice commands. Google considers the snippet to be the zero result and ranks it above all other search results in a query.
So, if a snippet is available for a voice search query. Then voice commands like Google Assistant and Siri will read it back to their users along with the website from which it came.
There are certain methods that you can take as an e-commerce site owner to achieve the top spot. You can start by organizing your content to respond to common voice search inquiries on a specific topic.
Examining your high-performing pages in analytics is one way to determine which pages on your site best suited for the top spot. If you generate an Answer Box, you can reverse-engineer the present top spot snippets to learn why and how they rank.
How can you make your content more appealing?
Apart from restating and answering queries appropriately on the specific page. Make sure to include pertinent keywords on the title, H1 tag, and the page URL.
Make use of natural language
When consumers use voice commands, it is only natural to presume that they ask a query in the same way they speak in real life whereas typing takes more time, so we keep our queries as short as possible, and on the other hand, speaking doesn’t require much effort.
According to most research, requests through voice searches are made in natural language rather than the typical keywords used in web searches.
As a result, paying attention to long-tailed keywords will be crucial. We have now entered an era of semantics rather than just keyword-focused website optimization. And so, long-tail keywords have emerged. People who use voice search frequently seek more specific answers and ask longer questions.
What does this mean for you? To begin, you must recognize the conversational inquiries that your clients are using. A suggested method is to generate a list of keywords and phrases. That potential clients are likely to use to find your company.
Another great way to find natural and conversational keywords is to look at how your clients interact and communicate with one another online.
Forums and social media are excellent places to begin with, this type of language may be how they approach your e-commerce website in the future.
Don’t overlook local search
Use voice commands to get in front of shoppers, especially mobile users, looking for products. If you cater to local markets. Voice search on mobile devices is also a rapidly growing driver of movement to physical stores.
Local retailers must create content that covers the complete set of products and/or services being offered in order to take advantage of this. Local retailers should focus on long-tail keywords that answer search queries, such as, ‘Where can I find housing appliances in Los Angeles?’
A housing appliance store in the Los Angeles area that includes the phrase ‘find housing appliances supplies in Los Angeles’ in its web content stands a good chance of ranking first in this localized voice search.
Creating store locator pages is another effective way to rank well in local searches. Include the search terms entered by local consumers into your headers, title, and URL. Also, uploading your store information to Google enhances your chances of being included in local voice command results.
Voice search isn’t just a passing fad or a flash in the pan. It is quickly becoming a part of people’s everyday lives. And it is changing how we use search engines and smart devices. If you want to keep up with users who are vocalizing their search queries, now is the time to do so.
The pointers in this post will help you to get started with voice search and commands. All you need to do after that is keep testing and optimizing to achieve position zero ranks in search engines.
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