The Internet has transformed the whole world into one small electronic town. It has entirely revolutionized the way of doing business.With the evolution of different techniques, newer business opportunities have came into existence.Today it has become fairly simple to sell products and services to customers from all over the world. With this revolution, search engines too, have evolved for making the task more simpler and so is SEO.
Previously Geo location was not given much importance, but with the ever increasing competetion and customer demands, search engines have started giving more importance to results based on geographic locations. This is one of the most concentrated segment of search engine optimization. Local search has gained importance recently. This is one of the important aspects in terms of growth of any business. It is also termed as Regional search which is geographical targeting of the visitors. Optimization of a websites with Geo location SEO, you actually work on making the website/s appear in the local search results.
This type of optimization is useful for people who have businesses in different parts of the globe.They are the best people to gain benefits from this service.Visitors who come in search of services located in particular geographical locations are more likely to get converted into customers, which inturn would boost revenue.
There are certain aspects that one should follow when optimizing a website to target customers from a desired Geo-location. You must make sure that the regional number is stated clearly as most of the people search using the area codes.Get your business listed in Google Maps with appropriate details.You would get better results if your website is hosted on the server that is located in the geographical location in or near your target audience.This adds to the weightage of better Local Search Results.
It is equally necessary that your business or website is listed in the local business directory. Your website would gain better positions if you build links from websites that share the same niche as that of your website, the backlinks from local websites can work as a topping.This would help your website to be listed in a higher position in the Search Engine Result Pages (SERP).
Today, it has become necessary to optimize a website for local search’s as Google and other search engines have started giving weightage to local search results and giving a higher position in the SERP’s.The ultimate goal of Local Search Optimization is to allow people to find you and then the services you offer.