Today, social media is a part of our everyday lives and we are growing with it. In less than a decade few social media platforms have emerged as giants connecting the majority of the world’s population. These developments will continue to exist. However, they will constantly keep on changing keeping the core value same.
Social media platforms will evolve and marketing professionals should be ready to adapt to the changes and form strategies around it. Let’s review some of the predictions about social media platforms in the coming years.
Some years before, one platform dominating the social media landscape was Google search engine. Now, if we talk then it is of course Facebook. Earlier Facebook was alone an entity but now it has WhatsApp and now Instagram. Coming years down the line, more acquisitions can be done by Facebook. There is a possibility that all these platforms will merge into a single platform giving all in one social experience. However, this will take years to happen with minimal user disruption.
Social media platforms are focusing on content that comes from users and not on organic prominence of corporations and brands. Though, Facebook has made this in order to improve the news feed for individual user. Here, brands will have to pay more to continue achieving the same level of social reach. Ultimately, paid advertising is the only way to increase reach as organic visibility will cut down drastically.
Personalization and customizability have become the main objective of social media platforms due to its increasing demand. Twitter, Instagram, Facebook etc. are giving more control to users for thr type of content they want in their news feed. They even have the freedom to change the operations of news feed.
In future, things will go next level where users will have the power of creating their own systems of content delivery or even providing real time what users want.
This aspect becomes a complete contrast to monopolization scenario. There is a possibility that there can be a high level of niche segmentation. Snapchat is a perfect example. Only specific niche crowd will go for it.
However, with time Snapchat has revolved and is a top favorite for almost everyone. So such niche social platforms can increase desirability providing unique experiences compared to its competitors.
Virtual and augmented reality
VR and AR are mere buzzwords today. However, ten years down the line it will play a very important role in social media platforms. Augmented reality will help social media to reach a place delivering more real world benefits and immediacy. Whereas virtual reality will deliver new ways to experience the world. Communication with each other will be revolutionized by feedback loops.
Digital interaction will get streamlined. Facebook has already started this by integrating features like digital assistants, instant articles and even having a very strong search option in its app so that users don’t leave the platform.
Ultimately, many social applications have started diversifying its services and features they offer. However, this would take a lot of time but will be of huge value to the platforms themselves.
To say, it is not essential that the above mentioned points will necessarily take place but maybe some things will take place in the same direction. With so many variables into consideration, maybe one of the points will manifest and change the way of marketing to our clients.