To rank a website or a blog, some defined activities are to be carried out to pop up your website or blog in organic searches on Google or other search engines. The defined activities if carried out easily can help you to achieve your goals. While optimizing the website, keep in mind to have high quality content and show relevant keywords as they help you in ranking high on search results.
If you want your website to come in search results for almost every competitive keyword then it is a bit tough and time consuming. SEO is a never ending task requiring concentrated efforts to build your brand. Let’s go through some of the essential tools which can help you to get organic traffic.
Google Keyword Planner
Google Keyword Planner helps in determining search volumes for the keywords targeted in order to get knowledge about their frequency of ranking and use. So, focus on phrases and keywords having highest search rankings.
With Google Trends you can determine search histories and historic data of your chosen keywords. The data about keyword’s usage is presented in an impressive graphical format. This enables you to map information geographically as well as suggest other relevant keywords.
MozBar is regarded as the best tool to get instant information from any website. SEO is all about knowing what works and this tool helps you to do that in one glimpse. MozBar after installing becomes a part of your header. When you click on it, you get instant reports about the website you are on. Three main aspects of the tool are: Page Elements, Page Attributes and Link Data. You can get the most out of this tool if you go for the paid subscription.
Google Search Console
This tool enables in maintaining and monitoring the presence of your website on Google Search. With the Search Analytics Tab and Search Traffic Tab, you get a list of keywords which you want to currently rank for. After this, as per the ranking position, sort your keywords and focus on those which are on the second page of the search results. By performing some SEO activity, you will see the keywords on first page.
It is important to analyze how things are functioning on the backend of your website and solve any issues coming in your way. WooRank Plugin scans your website and alerts you in case of any inefficiency. This tool is great in generating an overview of your website as well as your competitor’s website.
Outdated Content Finder
Content plays an important role in SEO where all SEO ranking signals revolve around some kind of content and focus the impact good content has on your website. It is very difficult to come up with new ideas each day but at the same time it is very important to keep the website updated, engaging and optimized for search engines. Outdated Content Finder helps you to find good content. This tool suggests similar and relevant topics you want to talk about. You even can analyze the trend, go through old posts and create your content to rank higher. Post the content and ask your webmaster to check how the newly developed content can be pushed.
The above mentioned tools are just few tools. There are many tools available in the market which can help you to carry out your SEO activities effectively and efficiently. Though, customizing the tool as per your needs still remains a challenge which is possible to overcome if you have heavy pockets to develop your own SEO.