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Archive for August, 2012

Domain Extensions – A factor towards Search Engine Optimization

August 16th, 2012 Comments off

 

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Choosing the right domain extension is a factor you should take into consideration from the point of view of Search Engine Optimization. If your website is primarily targeted at the India market or primarily traffic from India, it is important you ensure that you take into account the importance of having good rankings on Google India. If you search for the same terms on Google India and Google US, you will see similar but different search results for many search terms, because Google’s algorithm wants to provide the most relevant results to users of both countries and so the question is, surely Google must have an algorithm that takes into account what can be considered as “local” search results?

There are a few core aspects that will affect how high your listings are with regards to what we’ll call “local” and “relevant” search results – i.e. the differences between search results in Google India and Google US for the same search terms. One primary aspect is where your website is hosted.

India Web Hosting.

Having web hosting in your own country is an important attribute of Search Engine Optimization, because Google’s algorithm takes this into account when providing relevant search results for Google users in India. If you want to make sure  Google takes extra consideration to your website from a search ranking perspective, make sure you have your website hosted in India. At Host.co.in, our web hosting services are housed in our our datacenter in Nashik, India.

Domain name extension.

You also need to take into consideration the domain name extension. Who would primarily register a .in domain name? Indian companies and individuals, which is why this would also be a factor Google takes into consideration for more relevant search results on Google India. So whichever country your primarily traffic will come from, make sure you get web hosting in that country and a domain extension specific to that country – such as .in for India, .co.uk for UK and so forth.

Run and own a blog? Improve your Search Engine Optimisation when you publish content!

August 6th, 2012 Comments off

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There are many simple and powerful ways you can improve the optimisation of the content on your blog to achieve better search engine rankings. In this post, we’ll detail some of the most important aspects that can help you achieve better search engine rankings.

Use proper article titles.

Do not use short article titles. Make them descriptive to what your article is about. While you shouldn’t add unnecessary keywords to your article, it can provide better SEO exposure by having a descriptive article title.

Make use of tags and categories.

You’d be surprised how useful the categories and tags function is in WordPress and other blogging software. Make use of them as they do help with your search engine optimisation.

Use relevant keywords for internal backlinks.

If you are backlinking to a specific area of your website in a blog post, make sure you use relevant keywords in the hyperlink text. And if you have external backlinks, if you don’t want to pass on SEO benefits to others and have search engine bots go to those external websites, make sure each hyperlink has a rel=”nofollow” attribute attached to the <a> tag of the hyperlink. You can install plugins that can do this for you automatically; but the plugins we’ve tried do not work for subdomains – for example, if your blog is on blog.example.com, the plugin will add a nofollow to any backlinks to the main site (i.e. example.com). So you can also install a WordPress plugin that does this for you so long as your blog is not hosted on asubdomain.

Add alternative text for any images you add in your posts.

When you upload an image or use an existing one, there is a section for Alt text. You may not think it’s useful to make use of this, but it is for a number of reasons:

  • It is required for compliance to XHTML Strict standards;
  • It assists those who are blind or partially sighted and make use of reader devices to read the alt tag of images to describe what the image is;
  • Google and other search engines take it into account.

Why does Google take the alt tag into account? Well, it’s an alternative description of an image, and Google takes this into account. Therefore it’s a good SEO measure.

Do not use too many backlinks per post.

Google is smart and can tell when you’re using too many backlinks per post. If you’re trying to improve the SEO of your internal pages, limit backlinks to two per post – and make sure they’re in context. Don’t just add backlinks for the sake of it, because your readers will definitely notice this even if Google may not.